Blogless blogs, Olympic blogs the Chinese way

15/07/2008 Written by SyS64738 (Roberto Preatoni)

beijing_olympic_08For all you folks, fan of the civil lib­er­ties as well as the Olympic games, here’s the inte­gral text of the Inter­na­tional Olympic Com­mit­tee Blog­ging Guide­lines for the accred­ited per­sons. It’s the per­fect com­pan­ion of the recent deci­sion from the Olympic Chi­nese Com­mit­tee to ban the flags from the stadiums.

As you will read, blogs are admit­ted but:

– should not con­tain infor­ma­tion not related to strictly per­sonal experience
– should not con­tain sound or mov­ing images from the Olympic Games
– should not con­tain still images con­tain­ing any sport­ing action of the
Games or the Open­ing, Clos­ing or Medal Cer­e­monies of the Games.
– should not con­tain the Olympic symbol
– should not con­tain com­mer­cial ref­er­ences (Blogspot, bye bye!)
– should not con­tain the word “Olympic” within the blog URL

But you are lucky, still you can use your plain white Olympic blog home­page to test the bright­ness of your screen.

… enjoy and please com­ment the offi­cial text

INTER­NA­TIONAL OLYMPIC COMMITTEE

Château de Vidy, 1007 Lau­sanne, Switzerland,

Tel. +41 21 621 6111 /​Fax +41 21 621 6216 /​www​.olympic​.org IOC Blog­ging Guide­lines

for Per­sons Accred­ited at the Games of the XXIX Olympiad,
Bei­jing 2008

These Guide­lines have been devel­oped for per­sons accred­ited (“Accred­ited Per­sons”) at
the Games of the XXIX Olympiad, Bei­jing 2008 (the “Games”) who main­tain per­sonal
blogs, acces­si­ble by the gen­eral pub­lic, that con­tain any con­tent related to their per­sonal
expe­ri­ences at, and par­tic­i­pa­tion in, the Games (“Olympic Con­tent”) upon the occa­sion of
the Games, namely, from 8 days prior to the Open­ing Cer­e­mony of the Games until 3 days
after the Clos­ing Cer­e­mony of the Games. They are also applic­a­ble to Accred­ited Per­sons
who post Olympic Con­tent on the web­sites of oth­ers.

The IOC con­sid­ers blog­ging, in accor­dance with these Guide­lines, as a legit­i­mate form of
per­sonal expres­sion and not as a form of jour­nal­ism. There­fore, the IOC does not con­sider
that blogs by Accred­ited Per­sons, in accor­dance with these Guide­lines, will com­pro­mise
Para­graph 3 of Bye-​law to Rule 49 of the Olympic Char­ter which states that “Only those
per­sons accred­ited as media may act as jour­nal­ists, reporters or in any other media
capac­ity”.

Addi­tion­ally, accred­ited per­sons at the Games must abide by the Olympic Char­ter.

1. Def­i­n­i­tion of a Blog

A blog is a type of web­site where entries are made (such as in a jour­nal or diary), usu­ally
dis­played in a reverse chrono­log­i­cal order.

2. Per­sonal Infor­ma­tion

It is required that, when Accred­ited Per­sons at the Games post any Olympic Con­tent, it be
con­fined solely to their own per­sonal Olympic-​related expe­ri­ence. With­out lim­it­ing the
gen­er­al­ity of the fore­go­ing, blogs of Accred­ited Per­sons should take the form of a diary or
jour­nal and, in any event, should not con­tain any inter­views with, or sto­ries about, other
Accred­ited Per­sons.

Accred­ited Per­sons should not dis­close any infor­ma­tion that is con­fi­den­tial or pri­vate in
rela­tion to any third party includ­ing, with­out lim­i­ta­tion, infor­ma­tion which may com­pro­mise
the secu­rity, stag­ing and organ­i­sa­tion of the Games and, where rel­e­vant, the accred­ited
per­sons’ respec­tive Olympic Team or the pri­vacy of any other Accred­ited Per­son.

In any event, blogs of Accred­ited Per­sons con­tain­ing Olympic Con­tent should at all times
con­form to the Olympic spirit and the fun­da­men­tal prin­ci­ples of Olymp­ism as con­tained in
the Olympic Char­ter, and be dig­ni­fied and in good taste.


IOC Blog­ging Guide­lines for Per­sons Accred­ited at the Games of the XXIX Olympiad,
Bei­jing 2008 Page 23


3. No Sound or Mov­ing Images of the Games

The dis­sem­i­na­tion of mov­ing images of the Games through any media, includ­ing dis­play
on the Inter­net, is a part of the IOC’s intel­lec­tual prop­erty rights. No sound or mov­ing
images (includ­ing sequences of still pho­tographs which sim­u­late mov­ing images) of any
Olympic events, includ­ing sport­ing action, Open­ing, Clos­ing and Medal Cer­e­monies or
other activ­i­ties which occur within any zone which requires an Olympic iden­tity and
accred­i­ta­tion card (or ticket) for entry — e.g. com­pe­ti­tion and prac­tice venues, Olympic
Vil­lage, Main Press Cen­tre — (“Accred­ited Zones”) may be made avail­able, whether on a
live or delayed basis, regard­less of source.

4. Still Pic­tures

As a gen­eral rule, blogs by Accred­ited Per­sons con­tain­ing Olympic Con­tent must not
include any still pic­ture taken within Accred­ited Zones at the Games. Notwith­stand­ing the
fore­go­ing, Accred­ited Per­sons may fea­ture still pic­tures taken of them­selves within
Accred­ited Zones pro­vided that such pic­tures do not con­tain any sport­ing action of the
Games or the Open­ing, Clos­ing or Medal Cer­e­monies of the Games. It is the Accred­ited
Per­sons’ respon­si­bil­ity to obtain the con­sent of other per­sons appear­ing in any pic­tures
which may fea­tured in accor­dance with this Sec­tion.

5. Olympic Marks

The Olympic sym­bol, the word “Olympic” and other Olympic related words, includ­ing, but
not lim­ited to “Olympic Games”, “Olympiad(s)”, “Olympics” and “Olympic Team(s)” and
designs (the “Olympic Marks”) may be used solely for edi­to­r­ial pur­poses in con­junc­tion
with Olympic Con­tent. Under no cir­cum­stances may the Olympic Marks be asso­ci­ated with
any third party or any third party’s prod­ucts or ser­vices in any way that may give the
impres­sion that such third party or such third party’s prod­ucts or ser­vices have an offi­cial
rela­tion­ship with the IOC, the Bei­jing Organ­is­ing Com­mit­tee for the Games of the XXIX
Olympiad (BOCOG), the Games, any National Olympic Com­mit­tee and/​or the Olympic
Move­ment.

6. Adver­tis­ing and Spon­sor­ship

As a gen­eral rule, Accred­ited Per­sons must not include any com­mer­cial ref­er­ence in
con­nec­tion with any Olympic Con­tent posted on their blogs. Specif­i­cally, this means that
no adver­tis­ing and/​or spon­sor­ship may be vis­i­ble on screen at the same time as Olympic
Con­tent. Notwith­stand­ing the fore­go­ing, adver­tis­ing and/​or spon­sor­ship on the screen at
the same time as Olympic Con­tent is allowed only if it is of the IOC TOP Part­ners (listed on
http://​www​.olympic​.org/​m​a​r​k​eting). Sub­ject to the fore­go­ing, any adver­tis­ing and/​or
spon­sor­ship must not be intru­sive (i.e. no pop-​ups nor expand­able ban­ners) and, in any
event, must not take up more than 15 per cent of the screen at any given time. In addi­tion,
the web­sites of BOCOG, other Organ­is­ing Com­mit­tees of the Olympic Games and the
National Olympic Com­mit­tees, as well as the web­sites of the offi­cial broad­cast rights
hold­ers of the Games, may con­tain adver­tis­ing and spon­sor­ship as per­mit­ted by the IOC.

Accred­ited Per­sons may not post Olympic Con­tent on the web­sites of third par­ties, and
should take all rea­son­able steps to stop third par­ties from doing so, if there is any
asso­ci­a­tion being made between such third par­ties or other adver­tis­ing and/​or spon­sor­ship
and, on the other hand, the Olympic Con­tent.


IOC Blog­ging Guide­lines for Per­sons Accred­ited at the Games of the XXIX Olympiad,
Bei­jing 2008 Page 33


7. No Exclu­siv­ity

Accred­ited Per­sons should not enter into any exclu­sive agree­ment with any com­pany with
respect to the post­ing of any Olympic Con­tent.

8. Domain Names/​URLs/​Page Nam­ing

Domain Names includ­ing the word “Olympic” or “Olympics” or sim­i­lar are not per­mit­ted
(e.g. [myname]olympic.com would not be per­mit­ted while [myname].com/olympic would be
allowed but only dur­ing the period in which these Guide­lines are applic­a­ble).

9. Links

In order to facil­i­tate access to per­ti­nent Olympic infor­ma­tion, Accred­ited Per­sons post­ing
Olympic Con­tent pur­suant to these Guide­lines are encour­aged to “link” their blogs to
var­i­ous offi­cial Olympic web­sites includ­ing, where rel­e­vant, the web­site of the accred­ited
per­sons’ respec­tive Olympic Team or NOC. Use­ful addresses include:

www​.olympic​.org – the offi­cial web­site of the Olympic Move­ment
www​.bei​jing2008​.com – the offi­cial web­site of the Bei­jing Olympic Games

10. Lia­bil­ity

It is brought to your atten­tion that, when Accred­ited Per­sons choose to go pub­lic with their
opin­ions on a blog, they are respon­si­ble for their com­men­tary. Blog­gers can be held
per­son­ally liable for any com­men­tary deemed to be defam­a­tory, obscene or pro­pri­etary. In
essence, blog­gers post their blogs at their own risk and they should make it clear that the
views expressed are their own.

11. Respon­si­bil­ity and Fur­ther Restric­tions

BOCOG, the National Olympic Com­mit­tees, the Inter­na­tional Fed­er­a­tions and other
enti­ties present at the Games (e.g. media and spon­sors) are in charge of ensur­ing that
their respec­tive del­e­ga­tions (i.e. those per­sons to whom they grant accred­i­ta­tion to the
Games) are informed of the con­tent of these Guide­lines and agree to fully com­ply with
them. The above-​mentioned enti­ties may also impose upon their respec­tive del­e­ga­tions
more restric­tive blog­ging guide­lines relat­ing to the Games.

12. Prior or Sub­se­quent Agree­ments entered into by the IOC

Noth­ing in these Guide­lines shall be inter­preted as amend­ing or super­sed­ing the terms
and con­di­tions set forth in any agree­ment entered into, or to be entered into, by the IOC.

13. Infringe­ment of Guide­lines
Vio­la­tion of these Guide­lines by an Accred­ited Per­son may lead to the with­drawal of such
person’s Olympic iden­tity and accred­i­ta­tion card, as fore­seen in the Olympic Char­ter. The
IOC reserves the right to take any and all other measure(s) it deems fit with respect to
infringe­ments of these Guide­lines, includ­ing tak­ing legal action for mon­e­tary dam­ages and
impos­ing other sanc­tions.


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