New privacy measure will be soon adopted by Google in order to make it more difficult to link online search requests with the people making them.

As reported by the agency Associated Press, he initiative was taken by the Mountain View-based company in order to protect its millions of users, and it will be carried out by removing key pieces of identifying information from its system every 18 to 24 months.

This is the first time that a major searching engine has decided to specify how long  data about users would be retained.

The most worth noticing factor is that this decision will lessen the chances for anybody (may it be Google itself or a governmental agency) to trace the habits of internet users and link a determined person to a series of chosen topics or websites. 

Under its new standards, Google will wipe out eight bits of the Internet protocol, or IP, address that identifies the origin of specific search requests. After the IP addresses are altered, the information will be linked to clusters consisting of 256 computers instead of just one.

Google also will depersonalize computer "cookies" .

Google warned that the cancellation of part of the information about users could convey some inefficiency, but they also say that any lack in the service will be compensated by an increase in users’ privacy safeguard. Indeed   privacy  experts as well, agree about the fact that Google’s initiative will be a milestone:

"This is an extremely positive development," said Ari Schwartz, deputy director of the Center for Democracy and Technology. "It's the type of thing we have been advocating for a number of years."

Unfortunately, in last months Google is “on the crest” because of a series of lawsuits involving the search engine and several  major companies, specifically concerning the violation of rights on videos .

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